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Writer's pictureSusan Keating

Clarity Really Matters


Clarity Matters

Navigating the ever-shifting landscape of career progression can often feel like an uphill struggle. Early in my professional journey, I spent far too long simply hoping to be noticed, working hard without ever pausing to articulate my true career aspirations.


Once I discovered the power of clarity, precisely defining what I wanted to achieve, that everything began to change.

At Onelife Coaching, we know that if our clients do not know what they want, the world cannot provide.


You might wonder how something as simple as clarity can wield such transformative power. The truth is, without clearly stated career aspirations, you are aiming at targets you cannot see. Vague notions of “moving forward” or “improving” lack substance, making it difficult for you, your colleagues, and even the wider world to provide meaningful support or guidance.


By contrast, outlining specific professional milestones enables you to focus your time, energy, and resources on what truly matters. Your choices become more intentional and strategic, and you will begin to move with greater purpose and confidence.


One of the most significant steps I took was to write down my career aspirations in tangible terms rather than holding them as half-formed ideas in my mind. Instead of simply saying, “I want to advance professionally,” I identified a specific role and time frame: “I want to secure a managerial position within the next year and develop my leadership capabilities through a targeted training programme.” By translating broad desires into concrete statements, I found it far easier to identify the resources I needed, seek effective mentoring, and approach decision-makers with clarity and confidence.


Visualisation was also key. By taking a few moments each day to imagine achieving my aspirations, I sharpened my focus. This mental rehearsal primed me to spot new opportunities—be they networking events, industry workshops, or stretch assignments—that aligned with my clearly articulated ambitions. No longer adrift, I was charting a course with a clear destination in mind.


The importance of setting clear and specific aspirations is not merely anecdotal. Respected research underscores this notion. In particular, pioneering work by Dr Edwin A. Locke and Dr Gary P. Latham has shown that individuals who establish clear, challenging aims significantly outperform those who set ambiguous or non-specific ones (Locke & Latham, A Theory of Goal Setting and Task Performance, 1990). This evidence supports what I have personally experienced: the sharper your aim, the more effectively you can hit your target.

How can you start applying these lessons to your own career? Begin by writing down the roles, responsibilities, or professional milestones that truly matter to you. Be precise: instead of declaring, “I want a better job,” specify the exact type of role, company culture, or skill set you wish to develop. Keep these aspirations visible—whether in a journal, on your desk, or as a daily reminder on your phone. Articulate them out loud to trusted colleagues or mentors, and invite their support and feedback. Through open communication, others can understand how best to help you move forward.


At Onelife Coaching, we believe that embracing clarity is one of the most powerful steps you can take for your career. In a world overflowing with opportunities and complexities, knowing exactly what you want gives you the compass you need to navigate confidently.


Define your aspirations, commit them to paper, visualise their attainment, and then speak them aloud with conviction. When you give the world clear instructions, it knows precisely how to respond—and that is when your journey towards meaningful career growth truly begins.

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